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Hydroxyethylcellulose gives powerful, stable thickening in both interior and exterior paints. A creamy in-can stability, excellent water resistance and a good rheology profile. At the same time hydroxyethylcellulose serves as a protective colloid in emulsion polymerization. Hydroxyethylcellulose products are widely used in latex paints, building materials, oilfield chemicals, cleaning and personal care products, and much more.